The 1960s were a turbulent time for the United States (and elsewhere). There were many changes afoot on the social mores scene as the Vietnam war controversy led to young people questioning the status quo and of their rigid upbringing in the 1950s. This led to the great Summer of Love in San Francisco which is covered in this fascinating documentary:
Music was a driving force in the social fabric in the 1960s – especially among the younger demographic. Love songs, protest songs, racial harmony songs – all were in vogue and altered the dialogue in the nation at the time. The Beatles were the driver of rock popularity, but they were not protest song producers, more singers about the human condition, love, hate, misunderstandings and just life itself. Protest songs, though were contentious and drove the anti-war sentiment among the youth culture. This was a hit at the time and spoke well about the Vietnam war and helped spark many a protest.
In the 1960s, social thought moved through the existing sources of the time: Newspapers, magazines and television. There were no social networks, colleges had lots of gatherings that helped to disseminate information and press coverage of those events helped. But it moved more slowly than today (and the press had many biases at the time and television in particular was edited to present a certain, more conservative point-of-view – and there were essentially only 4 channels at the time, so balance simply didn’t exist. Today, one can just create a Facebook Fan Page, buy facebook likes and suddenly you have a cause and a following. At the same time, however, someone else will create an entirely different facebook fan page with a completely different point-of-view and get plenty of likes too. This allows for greater number of ways to see an issue, but often it just creates noise, and the result is he who makes the most noise – not the most sense – wins on today’s social media. The 1960s lacked for immediacy in its social communication, but arguments were better thought-out and considered. Music really helped with the dissemination of ideas not just in war, but in social behavior and ideas – especially in race relations:
The teachings of Dr. Martin Luther King and the assassination where all important events of the 1960s all both men died tragic and premature deaths. These events further altered the social landscape and had the affect of bringing more mainstream people into the side of social change. Although the realization of many of these social changes that were the result of actions of many (mostly young) people during the 1960s really didn’t exhibit themselves into the 1970s and beyond.…